It's Business, Not Personal
One of the most important concepts that every writer today must embrace is the idea of a “personal brand business.”
But what does it mean to have a personal brand? It comes down to the fact that your brand equals you. What you do and say in your business is a reflection of who you are personally.
This is a challenging concept because the lines get blurry at times. If you have a personal brand, as I do and you probably do as well, you care about your clients or customers on a personal level.
Therefore, it’s a challenge to keep our business and personal lives separate. In a world of personal brand business and increased transparency on social media, it might even be impossible. But we still need to remember that we are running a BUSINESS, not a hobby.
On this episode, Kent uses a scene from The Godfather to illustrate the importance of remembering not to take rejection personally, because, at the end of the day, you’re running a business.
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