Would You Rather Be Admired or Be Read?

There is a part of each one of us that wants to be admired. We want to be respected. One way we do this as writers is by trying to appear smart. We use big words and sometimes throw in obscure references in the hopes that others will think we are accomplished and intelligent.

Sometimes big words are necessary, of course, depending on the context. However, for the most part, the best writing is simple, clear, and direct.

On this episode, you’ll recognize that the most powerful way to communicate is with clarity and simplicity, instead of impressive words and complex ideas.

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