Anna McKenzie: Marketing Basics for Writers
One of the things that is a nearly universal feeling for writers is that marketing is a necessary evil. I'm thrilled to have a guest today who is here to give us a whole different view of marketing. Her name is Anna McKenzie.
As a professional copywriter and the owner of CreativeDemand, LLC, Anna has over a decade of experience in building content production systems, developing strategic marketing plans, and executing sales campaigns. She has written sales copy for the New York Times, Wall Street Journal, and bestselling authors; worked with national and global brands; and helped business owners sell millions of dollars’ worth of products online. She has also written a fantastic new book called Mission, Market, Message: The Actionable Guide to Marketing for Small Business Owners.
In this conversation, Anna helps us understand the basics of marketing, why we need it as writers, and how we can think like business owners.
You can learn more about Anna’s marketing approach at her website, through her Business Writing Starter Kit, or on LinkedIn.
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