How to Plan an Amazing Book Launch with Kate Erickson

If you heard yesterday's episode, my interview with John Lee Dumas from Entrepreneurs on Fire, then you're familiar with his upcoming book The Common Path to Uncommon Success. John talked about entrepreneurship and gave some details about the book launch.

Today I'm thrilled to bring you the flip side of that conversation, which is an interview with John's life and business partner, and now fiancĆ©e, Kate Erickson. Kate is a powerhouse force of podcasting, and she hosts two of her own shows, Kate's Take and Ditch Busy. 

The launch for John's new book is nothing like I have ever seen before, so I wanted to dig into this a little more with Kate. This is an amazing interview where you get a rare behind-the-scenes peek at a world-class book launch.

Some of the topics Kate talks about in this conversation include: how they are measuring success with this book launch, why they decided to offer such incredible bonuses, why they used a traditional publisher, and some details about Kate's incredible podcast, Ditch Busy.

This conversation, along with my conversation with JLD, is a big reason I do podcasting. I get to have conversations with world-class leaders and authors. I learned a lot from Kate, and I know you will be inspired too.

Resources:

UncommonSuccessBook.com

EOFire.com

Kate's Take Podcast

Ditch Busy Podcast

Connect with Kate on Facebook

Connect with Kate on LinkedIn

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