"Marketing" Just Means Being Considerate

If you talk to most writers, there is one thing they almost all universally hate: marketing. Most writers dislike the thought of promoting themselves or going through all the technical hoops they think they need in order to market well.

Do you share this viewpoint as well? Do you hate marketing? If so, it’s no wonder because almost all of our firsthand experience with marketing tells us it’s distasteful.

For example, you’ve seen the author who has an obnoxious book launch. They post multiple times a day on social media about their book. For weeks on end, they try to get other people to buy and promote their book. The whole endeavor seems completely one-sided. The author is only interested in what you can do for them.

But what if this approach was all wrong? What if we turned the concept of marketing completely on its head and made it all about other people?

On today's episode, Kent reminds us that everything you do should be focused on making great work for people and then sharing it in a way that brings joy to you and them. 

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